Retail packaging and a master carton system for the 592 Video Door Phone, Electropeyk's new entry-level product, designed for clarity, brand consistency, and low production cost.
This project involved designing the packaging for the 592 Video Door Phone, a new entry-level product in the Electropeyk lineup. The goal was to create packaging that clearly communicates the product's features and accessibility, while remaining cost-efficient for mass production.
The goal was to make the product feel modern, approachable, and affordable.
Two packaging directions were developed to explore different approaches to visual hierarchy and brand presence. The lighter blue version with structured feature rows was selected for production because it offered better readability and a stronger product presence on the shelf.
The final design combines clear product communication with a clean, structured layout. Feature rows highlight the main product capabilities, while the minimal design presents the product as friendly and accessible.
In addition to the retail package, a master carton system was developed to support logistics and distribution. The outer box was designed to hold 12 retail packages, allowing for efficient transport, storage, and retail handling. The packaging system was produced for large-scale manufacturing and market distribution.
Packaging design focused on cost efficiency for a new consumer product line, covering the retail box graphics, the direction selection process, and the master carton system for distribution.
The plexiglass fascia system for the related 502-MTV video door phone was designed as part of the same product range.
View Plexiglass Variants →