About Me

Soraya Khavasi

Multidisciplinary Designer & UX Educator

With over 15 years of practice across industrial design, UX/UI, and environmental design, I bring a research foundation in semiotics, cognition, and emotional design to every project, from user research and concept development through to high-fidelity UI and physical prototypes.

UX Research Interaction Design Semiotics Design Education

EducationBA & MA, Industrial Design

Based inUtrecht, Netherlands

LanguagesEnglish, Persian, Turkish, Dutch

Where I've Worked

Experience

Aug 2025 – Aug 2026

UX/UI Design Consultant

BI-Shift · Utrecht, Netherlands

Designed the complete website for an industrial inspection platform from zero, IA, user flows, and navigation structure for a complex B2B service, collaborating with developers throughout implementation.

Aug – Dec 2023

Visiting Lecturer, UI/UX Design

Centria University of Applied Sciences · Kokkola, Finland

Delivered a full UI/UX design course integrating interaction design fundamentals with real-world product thinking.

2019 – 2025

Visiting Lecturer, UI/UX & Visual Communication

National University of Skills · Zanjan, Iran

Taught UI/UX design, media literacy, and visual communication across six academic years.

2017 – 2022

Technical Design Manager & Editor

Mardom-e No Newspaper · Zanjan, Iran

Led a full redesign of the newspaper's layout system, managing a design team and supervising daily production from editorial content to print-ready files.

2013 – 2015

Industrial Designer, UX/UI & Product Design

Electropeyk R&D · Tehran, Iran

Designed embedded UI for video door phones, packaging systems for multiple product lines, and colour-coded, installer-centred packaging that reduced on-site errors.

2008 – 2010

Industrial Designer, Environmental & Interior Design

Sayeh Sazan · Tehran & Karno · Tehran, Iran

Designed award-winning architectural canopy structures, roadside hospitality complexes, and office furniture/interior projects.

Skills & Tools

What I Bring

UX & Research

User Research Qualitative Interviews Journey Mapping Information Architecture Wireframing Prototyping Usability Testing Semiotics Emotional Design

UI Design

High-Fidelity UI Component Design Visual Hierarchy Icon Systems Embedded UI Mobile UI Interaction Flows

Software

Figma Adobe XD Illustrator Photoshop InDesign CorelDraw Rhino 3ds Max AutoCAD

AI & Methods

Design Thinking Systems Thinking Agile Collaboration Claude AI ChatGPT

EnglishFluent

PersianNative

TurkishConversational

DutchLearning

Background

Education & Certifications

Academic Foundation

Education

MA · Industrial Design

Tehran Central Branch, Faculty of Art

2011 – 2017

Thesis: Semiotics as a Framework for Emotional Product Design

BA · Industrial Design

Tehran Central Branch, Faculty of Art & Architecture

2003 – 2007

Final project: Interactive Information Service System (public kiosk)

Continuing Learning

Certifications

UX Management: Strategy & Tactics

Interaction Design Foundation

User Research: Methods & Best Practices

Interaction Design Foundation

AI for Designers: Applied AI in UX Workflows

Interaction Design Foundation