PACKAGING
Packaging · Electropeyk · 2023

Video Door Phone
793 Packaging

A premium unboxing experience engineered within tight structural and cost constraints — designed to make a new product feel worthy of its price before the box is even opened.

Client
Electropeyk Co. Ltd
Category
Packaging Design
Format
Lid-and-Tray, A1 Die-cut
Languages
Persian + English
01

The Dielines

Model 793 packaging dieline — front face

↑ Front face dieline — product illustration, bilingual copy, feature icon badges

Model 793 packaging dieline — reverse

↑ Reverse dieline — inner face with recycling mark and Made in Iran label

02

The Brief

A new, high-value video doorphone needed packaging that communicated premium quality — but production cost had to stay controlled. The package had to work in both Persian and English for regional export, and had to fit within standard A1 cutting-line limits due to equipment constraints.

The design challenge was to spend wisely: less on structure, more on sensory impact.

Constraint Requirement
Die-cut limit Must fit within standard A1 cutting-line equipment
Languages Full bilingual (Persian + English), equal information hierarchy
Cost envelope Standard-format box — no premium rigid construction
Market Regional export including Persian-speaking markets
Product Indoor Video Doorphone, 10.1" Color LCD, Model 793
03

Design Strategy

Structure
Lid-and-Tray Format
Chosen to stay within A1 die-cut limits while still opening with ceremony — the reveal moment preserved without a rigid-box budget.
Surface
Tactile Depth
Embossed and debossed surfaces across the face — the product outline recessed, icon circles raised, creating physical contrast the eye can't ignore.
Ink
Warm Metallic Gold
The screen color specified in Photoshop was rose; in print it became the luminous beige-gold seen on the final box. Metallic ink specified for the linear phone illustration.
Icons
Circular Feature Badges
Four key features shown as raised circular icon badges instead of bullet lists. The tactile finish invited closer inspection rather than a quick scan-and-ignore.
"Persian and English coexist on every face — no information hierarchy lost in either language."

The Key Tension

Most packaging at this price point either overspends on structure (thick rigid boxes) or underdelivers on graphics (plain cartons with a sticker label). The brief demanded a third path: a standard-format box that feels like a special one — achieved through print finishing choices rather than raw material cost.

Reaching the right emboss/deboss depth and the correct metallic ink calibration required multiple rounds of contractor consultation. Each technical constraint — ink opacity, die-cut registration, surface texture interaction — fed back into the artwork and refined it.

04

Final Renders

Model 793 box — front/side 3D render Model 793 box — back/side 3D render
Model 793 box — plain top lid Model 793 box — secondary angle Model 793 box — open lid and tray
05

The Result

Result stats — 200 sample run, 1000 production run, 5 senses engaged
200
Sample run — immediate positive audience response
1,000
Production run following confirmed feedback
5
Senses engaged by the design
"All audience feedback from the sample run centred on excitement and curiosity — a desire to see what was inside. The packaging helped the Model 793 clearly outperform competing products in its category at launch."

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