Project Overview
This series of infographics was commissioned by government bodies in Zanjan province to communicate institutional data to the public and internal stakeholders. The briefs ranged from freight transportation statistics and rural road infrastructure to social data on divorce causes and marriage trends.
Each piece was required to function as both a print document and an optimised social media asset — adapted in scale, resolution, and colour profile for each medium while maintaining visual consistency across the series.
The Commissions
Dual-Format Delivery
Each infographic was produced in two distinct formats, adapted for their medium without compromising information integrity. The print version prioritises density and detail; the digital version is rebuilt for screen legibility and social sharing — not simply rescaled.
The Work
Freight Transport Overview — Roads & Transportation Department
↑ Overview of inter-city freight — fleet counts, cargo volumes, provincial share, companies, terminals · Roads Dept. · Zanjan 1397
Rural Road Projects — Fajr 1400 Programme
↑ Key completed rural road projects across Tararm, Khodabandeh, and Abhar districts · Fajr 1400 programme
Divorce Factors — Social Crime Prevention
↑ Eight cause clusters: psychological, physical, cultural, economic, sexual, addictive, re-marriage, and violence factors
Reasons for Not Marrying — Youth Survey
↑ Eleven barriers mapped radially: financial, emotional, social, trust, and family expectation factors
Covid-19 Statistics — Digital News Channel Commission
↑ Daily and cumulative Covid-19 figures for Zanjan province and national totals — designed for Mardom-e No online news channel · 2020
Design Approach
Each brief arrived as raw data — tables, reports, survey results. The design task was always the same: find the structure in the data, choose a visual form that makes that structure legible, and build it so it works at both print scale and social media thumbnail.
The social and judicial infographics used radial and mind-map structures to reflect the non-hierarchical nature of their causes. The transportation pieces used road and map metaphors that aligned naturally with their subject matter. Visual language was matched to institutional context — civic and authoritative without being cold.