01 — Brief & Context
Housing refined
components.
Electropeyk, an established Iranian manufacturer of security and intercom systems, required a new generation of outdoor video door panels for multi-unit apartment buildings — the dominant residential typology in the Iranian market.
A key constraint was the use of existing certified components. The design needed to integrate pre-defined elements from the company's production line: the wide-angle camera module, dual call-button unit, speaker and microphone assembly, and illuminated name-plate strips. All structural and electronic integration decisions were governed by the mechanical and R&D teams.
Within these constraints, the design objective was to develop a housing and panel system that elevated the overall product experience — transforming standardized components into a cohesive, visually refined solution suited to modern residential entrances, without altering the underlying hardware.
"Design everything you can, then remove everything that isn't essential — what remains should feel like it could not exist any other way."
02 — Problem Definition
Three
constraints.
Aesthetic Gap
Existing panels on the Iranian market had a purely utilitarian, dated appearance. Building developers demanded products that complemented modern architectural lobbies without a premium price tag.
Component Lock
All internal components — camera module, call buttons, speaker, name-plate strips — were pre-certified existing parts. The housing had to adapt to them, not the other way around.
Environmental Demand
Outdoor installation in Iranian climates requires IP-rated enclosures tolerating dust, moisture, UV exposure, and temperature extremes from −10°C to +55°C.
A secondary challenge was scalability: the same panel body needed to accommodate 1, 2, or 3 call-button rows (for buildings with 2 to 6 units per floor) through a modular lower section. The camera module housing was fixed at the top, while the button zone below needed to be stackable without new tooling.
Colour variants were required for the Economy Set 592 product line — a champagne gold anodized finish alongside the standard brushed stainless steel — targeting a distinct price segment from a single toolset.
03 — Ideation & Sketches
Thumbnails to
development.
The design process began with quick thumbnail sketches exploring panel proportions, camera module integration strategies, and the relationship between the upper camera zone and lower button zone. Key questions: should the camera sit flush or protrude? Should the panel be monolithic or express a clear two-zone system?
Early thumbnails tested three configurations — a flush-mount, a two-zone system, and a wide-format approach. The two-zone direction was selected, establishing a clear hierarchy between the camera housing above and the modular button zone below. Corner radius studies resulted in R6mm outer corners for the overall body, with tighter radii on the camera sub-panel.
Early thumbnails · proportion study · corner radius selection · refined development drawing with annotations
04 — Technical Drawings
310 × 126
mm.
Full technical drawings were produced for both panel variants — the standard 3-button-row configuration and the Economy Set 592. All key dimensions, radii, and component clearances are documented, with the panel body measuring 310 mm tall × 126 mm wide, with a 65 mm active button zone width.
Front elevation — standard 3-row configuration · 310 × 126 mm
Economy Set 592 — R20mm camera bezel · R15/R12mm speaker ring
Exploded assembly drawing — 10 components listed with material and production method
Plate
Anodized Aluminium — Extruded Aluminium · qty 1
Inner Frame
2B brushed stainless steel — Die-cast Moulding · qty 1
Speaker Frame Cover
Matte ABS — Injection Moulding · qty 1
Push Button Frame Holder
Polycarbonate — Injection Moulding · qty 3
Push Button Frame
ABS — Injection Moulding · qty 6
Push Button
Aluminium Sheet — Pressing · qty 6
Camera Holder
ABS — Injection Moulding · qty 1
Mounting Bracket
ABS — Injection Moulding · qty 1
05 — Materials & Finish
Six materials,
two finishes.
The material strategy was designed to support two distinct product lines — standard brushed stainless and champagne gold anodized — from a single toolset. Each material was selected for a specific combination of performance, manufacturing compatibility, and visual contribution.
Brushed 304 SS
2B brushed stainless steel front panel. 1.5mm sheet, formed and CNC bent for durability and an architectural finish for the standard product line.
Anodized Aluminium, Champagne Gold
6063-T5 aluminium alloy with Type II anodizing in champagne gold. Used for Economy Set 592 — same geometry as standard, enabling a cost-efficient colour variant without new tooling.
ABS + PC Alloy, Camera Housing
Black PC/ABS injection-moulded camera sub-panel, UV-stabilised with a matte texture to reduce fingerprints and minimise lens flare. Integrates both camera and speaker assemblies.
Die-cast Zinc, Back Shell
Zamak 5 die-cast back housing for structural rigidity and EMI shielding. Accepts M4 threaded inserts for screw assembly. Powder-coated matte dark grey.
EPDM Gasket, Weatherseal
Extruded EPDM perimeter gasket compressed between front panel and back housing. Provides IP54 ingress protection against rain and dust. Temperature stable −40°C to +120°C.
Polycarbonate, Name Plates
Milky-white PC diffuser strips with LED edge-lit backlight. Laser-engravable or slot-in paper label. Provides night-time visibility for unit numbers and resident names.
06 — Installed Views
Three
contexts.
The panel was rendered in three distinct residential entrance environments — showing how the brushed stainless and champagne gold finishes integrate with different architectural materials: tile and brick, stainless cladding, and render with timber.
Three installation contexts — tile & brick · stainless cladding · render & timber
Product renders — brushed 304 stainless (standard line) · champagne gold anodized (Economy Set 592)
Front product view — 3-button row configuration · modular button zone · illuminated name-plate strips
07 — Responsibilities
My
role.
Responsibility 01
Concept Design & Ideation
Developed the full design direction from the initial brief — defining the two-zone panel hierarchy, proportion system, and formal language. Generated thumbnail explorations and selected the direction taken forward.
Responsibility 02
3D Modelling & CAD
Built full 3D CAD models of all panel variants — coordinating geometry with the mechanical R&D team to ensure component clearances, PCB routing, and mounting bracket compatibility throughout the design.
Responsibility 03
Rendering & Visualisation
Produced photorealistic renders of all three panel variants in contextual environments for internal review and client presentation — including the standard brushed steel and Economy Set 592 gold finishes.
Responsibility 04
Material & Finish Selection
Defined the material strategy for both product lines — specifying 304 brushed stainless for premium and 6063-T5 anodized aluminium in champagne gold for Economy Set 592, enabling a two-finish range from a single toolset.
Responsibility 05
R&D & Mechanical Collaboration
Worked closely with Electropeyk's mechanical R&D team throughout — negotiating design intent against engineering constraints around wall thickness, button module stacking tolerances, and IP54 weatherseal integration.
Supporting Teams